Why You Should Have a Custom Printer

Printing is Easy… Isn’t it?

Fine printing is not as easy as hitting . There are so many factors involved in custom printing that must be taken into consideration when creating a final product to meet your standards. You could spend time, money, and resources to figure out how to do it yourself OR you can leave the copy printing to the professionals.

Custom printers have both the means and experience to produce prints that will impress you and your clients. What allows them to achieve such high quality, are the countless resources they have at their disposal.

Resources

For starters, custom printers, such as the Marsid M&M Group, have a huge variety of paper selections. As mentioned in my previous blog, there are paper stocks with different coating, paper weights, textures, and even specialty paper that custom printers keep in stock ready to be printed on. Along with professional printing services comes professional printing equipment. Custom printers have access to digital printing presses for short run prints and offset presses for long runs and PMS printing.

Other machinery that the Marsid M&M Group have include: a cutter to accurately cut the prints down to size, an original Heidelberg machine that has been modified for die-cutting, foil stamping, and embossing, and multiple other machines for binding and folding. Custom printers also keep large quantities of ink on hand to avoid having to go through the trouble of buying new ink for every job. All these resources give custom printers the capabilities to customize any and every printing project up to the imagination of the client.

Experience and Knowledge

Besides the resources and equipment, custom printers also have the professional experience and knowledge to make the best product possible as well as avoid common mistakes found in copy printing. For example, printing with bleed is frequently botched in the designing process before the physical printing even occurs. For those of you who do not know, bleed is when the design or colors extends to the edge of the page. Often times, the final product will have a white border around the design or it would be trimmed past the desired dimensions. In order to avoid this, the Marsid M&M Group suggests a 1/8” margin of color beyond the edges as well a ¼” safety margin to prevent any text from being trimmed off.

Another issue that can be avoided by having professional printing services done is printing low resolution images and/or poor designs. The artwork department at the Marsid M&M Group will always inform the client of any quality issues when provided with low resolution images. Poor resolution equals poor quality. To avoid this, the artwork department will request images and files with higher resolution as to make the best product possible. The design can also be improved by the artwork department. If you are willing pay to produces out all these prints, why not set a little extra money aside to have the artwork department improve the overall look and feel of your copy print?

Web-to-Print

The printing industry as well as the business world has gone through a dramatic change in the Digital Age largely due to the presence of the internet. Businesses that only keep physical documents are at a disadvantage, but at the same time most companies are not able to be 100% digital. There needs to be a balance between the two and that is where Web-to-Print comes into play. Web-to-Print is the term used for printing e-commerce.

The benefits of this industry are that it gives consumers the ability to conveniently order customized prints as well only order what they need. That is a much better alternative to spending more money for prints that are close to what the clients are looking for without having to pay for extras that come in a package.

Now that you have an understanding of why it is so important to hire professional printing services, head over to the Marsid M&M Group’s website with your printing needs where you can request a quote or live chat with a printing specialist!

100lb is Not That Heavy

14pt Gloss Cover, 100lb Matte Text, 15 mil Synthetic, there are so many different types of paper out there and you are probably wondering what type to use for your next printing project. In order to figure which one you should use, you should know the difference between all of them.

 

To Print Coated or Uncoated? That is the Question.

The three most common paper types that we offer are gloss, matte, and uncoated stocks. Gloss paper has coating that adds a sheen to the design. This gives the colors a higher contrast which makes it great for advertisements. Matte paper has a subtle coating that slightly increases the contrast of the design without the intense glare that is found in gloss coating making this paper stock great for lookbooks and comic books. Last, but not least, uncoated paper, as the name implies, does not have any coating making it the ideal paper stock for text. Also, uncoated paper can be written on making it the ideal choice for coloring books and journals.

Paper stocks are also classified into cover and text stocks. Cover stock is a thicker paper meant for soft outside covers and used for single page prints. Text stock is thinner and used for flyers and the inside of books. Each type of paper stock, whether it is cover or text, is further classified based on its weight. For those who do not know, a single sheet of 100lb gloss text does not actually weigh 100lb. What determines the weight of a paper stock is how much 500 sheets of that paper weighs. When you think about it, each sheet is a lot less than even a single pound.

Special Paper Stocks

There are also various paper finishes that sets certain paper stocks apart. For example, 2 very unique finishes are Linen and Laid. Linen paper has a crosshatch pattern embossed into that paper. The pattern looks similar to linen table cloth. Laid paper had a different texture made up of ribs known as chain lines. They appear horizontally and vertically on the paper.

         

Another very unique paper is Synthetic Paper. What makes this paper so special, is that it is not really paper at all. It is a PVC-based material that is waterproof, tear proof, and heat resistant. Although extremely durable, it still has the feel and look of high quality thick paper. This makes Synthetic Paper perfect for restaurant menus, post cards, and training manuals. At Marsid, we carry 2 types of Synthetic Papers, 12 mil and 15 mil. 12 mil Synthetic Paper is perfect for folded menus while 15 mil is better for standalone sheets or bound books.

There are a ton of options for paper stocks which means there are a ton of options for you to print on. Hopefully, you have learned a thing or two about the various kinds of paper and are now equipped with the knowledge to know what you type of paper would be best for your project. However, if you are still unsure with what paper stock to go with, you can contact our print specialists at the Marsid M&M Group and we can give you our expertise on what type of paper would be best for you.

Quick History of the Printing Press

The printing press was introduced to the world by a man named Johannes Gutenburg. The blacksmith from Germany invented the first wooden printing press in the 15th Century. This phenomenal invention allowed for mass production of books and distribution of knowledge. Prior to the printing press, written knowledge was limited to a very few. By the end of the 15th Century, the printing press had become a prominent piece of equipment that had already produced over 15 million books in its first 60 years of its existence. Upon its invention, the printing press has been used to mass produce novels, manuscripts, and an early version of the Bible.

The Many Developments of Printing

Over the course of the next few centuries, there were not any large advancements to the printing press until the Industrial Revolution. In 1810, the first high-speed printing press was invented by Friedrich Gottlob Koeng. Four years later, the steam-powered printing press was developed and the first facsimile machine, or fax machine, was patented. It was not long before the competition for the best printing press began. Amongst the competitors were the Heidelberg printing presses. They are versatile presses that are capable of printing, perforating, hole punching, die-cutting, embossing, scoring, and foil stamping. The Marsid M&M Group is fortunate enough to have such a press that we use to die-cut shapes into or out of paper as well as foil stamp and emboss.

Towards the end of the 19th Century, the offset printing press and the typewriter were invented. In the 20th Century, the invention of printers was geared more towards the everyday consumers. Some examples include, photocopiers, inkjet printers, laser printers and the modern-day fax machine. However, in 1993, the digital printing press was developed by Benny Landa. This invention revolutionized commercial printing allowing for smaller print jobs by drastically lowering setup cost of smaller printing jobs and making variable data printing much easier.

The Printing Industry Now

Fast forward to today, print is seen everywhere. Advertising, newspapers,  calendars, lookbooks, booklets, business cards, brochures, magazines, menus, hang tags, coupons, catalogs, cards, bumper stickers, tickets, folders, journals… the list goes on.


Over the past few centuries, printing has gone through many advancements, but whether it is digital or offset, print can be found anywhere and everywhere. Today, knowledge is easily accessible to anyone willing to put the effort to look for it. This is because of how big the printing industry has become in the last 6 centuries. However, due to the presence of digital media, we often overlook how big the print industry actually is. Contrary to popular belief, the printing industry is still growing. In fact, global print was an $898 billion industry in 2016 and is on track to reach $980 billion in 2018. Not bad for an industry twice the age of the United States.

Custom Printing 101: How to get started…. and why

Custom Printing 101

First off, if you have read previous blogs, you have read all about the benefits of combining print marketing with digital marketing and how it increases ROI. You can go to previous blogs to learn all about the benefits of Print Marketing and

Worker uses specialized spatula to apply red paint to industrial printer | Marsid-M&M Group

ROI. The goal here is to explain custom printing and walk you through every step. Sadly, we as humans, are often intimidated by that, which, we are not

 

familiar, people often feel uncomfortable placing an order and asking questions. Ultimately, we are here to answer your questions, and we hope you take advantage of this blog to help answer some questions. We will try to help explain certain attributes and attempt to help give suggestions.

Step 1: In the beginning there was…

It turns out that you need to have calendars printed for your company or to give as a business partner as a gift. Or you are opening a restaurant and need menus. Perhaps, you have a big presentation coming up, and you need presentation cropped-logo-2015-512x512.jpgfolders to hand out so everyone is on the same page…literally. Either way, you need something printed. Naturally, your next thought is: Let me contact The Marsid M&M Group, everybody knows they’re the best. Ok, so that last part may not have happened, but let’s assume it did. From this point, I am going to assume that you are putting an order through online because if you call us, our print specialists can answer all your questions over the phone. Or, you can read this blog, and then call in and act like you’ve been printing projects for 30 years.

Step 2: Paper weighs 100 lbs?

You arrive at our site and choose which item or items you need to be printed. Once, you are on that item\s page, there is a box on the right-hand side that needs to be filled out. This is the point in the process, where
many feel overwhelmed or get confused. Some of the terms may sound unfamiliar.

As you see, I have selected booklets for this item. We first decide on the quantity of our printed item. Next, we come to Pages. This can get tricky. Printers do not count the number of pieces of paper. We count pages as a book does, including the cover. So, a cover is 4 pages, the front cover, the inside jacket, the rear jacket, and the back cover. A book with a cover and 75 pieces of paper in between is in printer’s terms, 150 pages plus cover. We number every surface area. Next, is theattributes page size. This is the actual size of an individualized numbered page. Or the size of the cover, (unless the inside and outside are different sizes). Any product that has a cover and inside pages will require the type of cover paper and the type of inside paper. Normally, you would choose cover stock for a cover and text stock for the inside pages. You will also have to choose the color of the cover, inside and out. For printers, any color is full color. You can choose black ink, or leave it blank. For a cover, you may choose full color on the front and black ink on the inside. Next, you must choose the color of the inside pages. Remember again, if 1 page has color on it, then the inside pages are full color. Lastly, we come to how the booklet is bound. For a booklet, there are 4 different binding options. Saddle stitching, which is like a magazine, the pages are simply stapled or stitched together. Spiral bound, like a school notebook. Wire O bound is like spiral except that it is not continuous. It is a number of individual wired loops that are perpendicular to the edge of the page it is binding. Lastly, it can be perfect bound, which is like a normal paperback book. There are page limits and requirements for binding. You can call us to ask, or when the quote is put through, we will let you know what your options are.

Step 3

Once you have been assigned a print specialist and receive your estimate, you may go over any additional questions that you may have and review the pricing. At this point, you want to make sure your artwork is done and is a Print Ready PDF. We also have a blog post that explains how you can use a free piece of software to design your artwork if you haven’t already created your artwork.

Order Now | Marsid-M&M Group Printing

After you made sure your artwork is ready for printing you can simply click the blue Order Now button at the bottom of your estimate which will bring you to the order form that is customized for you.

Next, you will come to where you provide us with your billing and shipping info so that we can get your final printed project to you in a timely manner. As you can see you are given 3 options for completing your order. One being complete order and upload file (The option you are most likely going to want to choose), Complete order and upload files later (Only select this if you do not have your files yet), and complete order and use previously uploaded files (Use this if it is a reprint or if we already have your artwork).

Step 4

Now that have completed your order you should receive a low-res proof soon of what your artwork will look like when printed. If everything looks correct you can approve it. Next production is started and when it is completed you will receive an email with tracking for your package.

Now that you know the basics to getting custom printing head over to the Marsid-M&M Group and have it printed right the first time with customer service experts!

How to easily design your next printing project for free

What is the first step to getting your print project started?

So the first step in getting your project ready to be printed is designing it of course. Now not everyone is Leonardo DaVinci or is willing to pay to have a graphic designer make their ideas come to life. So what options are you left with? Well, you can fire up photoshop (If you have it) and attempt to design your project or use a site like Canva. Canva is a free, super easy to use, drag and drop, online DIY Graphic Design Tool. Boasting over 10 million users and just about 4 years of experience, Canva can proudly say it only takes 23 seconds to learn their software.

Let’s take a look at how easy it is to get your Print Ready PDF.

Canva Design Tool
First, we are going to go to Canva’s website and create a free account. You can choose from one of their 3 sign-up options. (Facebook, Google+, or Email) After confirming your email simply login to your new account.

Now that we have our account set up we need to pick what we will be designing. I have chosen a tri-fold brochure. Simply pick a layout and
Image showing the design process off you go on making your creative dreams come true! You can do many things with the built-in tools, like adding stock images, your own logo, text, and much more. Canva has put out a large amount of guides and tutorials on how to become a design master in no time. I highly recommend you give them a look.
Image showing the canva download button
Once you have completed your design simply press download. Leave the file type as PDF-Print and check off the crops and bleeds box. Now click download again and you will have your design ready to hand over for printing!

Now if you haven’t already, you can request an estimate to get your printing started. If you have already received an estimate you can simply click place order and upload the files at checkout!

Thermography, Foil Stamping, and more- Ways to Make your Product Pop

Finishing and Coating your Print Product

Everyone is looking for a way to make their products stand out. If, you use Thermography on a business card, foil stamping on your invitations, or UV on your brochures, you know that adding a little extra to your print products can make them stand out from the rest. There are a number of ways to beef up your pieces and make a unique impression. You may be looking for a unique feel or to add some protection. Either way, you should know the available options and what their benefits are.

Thermography

Thermography or raised ink is the process of heating ink to make it bubble and rise. Thermography Business CardsThis can be done in a variety of colors and creates a 3D print effect that is unmistakable and impressive. Business cards, invitations, envelopes, and various promotional materials often use Thermography as a tool. It is a lower cost option than embossing.

Embossing

Embossing also creates a 3D effect on your print product. It is less glossy than thermography but allows you a variety of options. From multi level embossing, to blind embossing, to embossing with foil stamping, there are a number of ways to create a classic look.

Foil Stamping

Foil Stamping creates a majestic product. It uses a metallic foil applied with a heated dye. It creates an unmistakable printed product that is often used by large corporations on annual reports or letterhead.Foil Stamped Business Cards

If, you would like to make an impression that will leave people with a sense of awe, Foil Stamping is the option to go with.

UV or Spot UV

UV is a coating, which, creates a unique glossy look and a layer of protection. Spot UV is applying this process only to a specific area.Spot UV Business Card | mmprint.com
UV offers some protection from outside elements, while, making your print product shine brightly.
Spot UV enhances the look of a certain area of your item. Lighting reflects only in certain angles to make the spot element almost a holographic effect.

 

Aqueous Coating

Aqueous Coating offers a clear coat to protect your printed product from fingerprints and dirt. Aqueous Coating Business Cards
Presentation Folders, Catalogs, and Booklets often use this coating. It helps to increase the quality of the paper, while adding gloss. Aqueous Coating is Eco Friendly as it water based.

Spot Varnish

Spot Varnish is a finish, which, adds gloss and depth to a particular area of a printed product.Catalog Spot Varnish Cover A flood varnish is less common and covers the entire page or surface. Like Spot UV, Spot Varnish adds shine to a specific area.

 

 

Soft Touch Coating

Soft Touch Coating is increasing in popularity as it adds a plush feel and does not affect the look of the item.Suede cards 19 pt with velvet lamination The soft texture invites people to feel and touch the printed product it is coating. Business cards really see the benefits of a finish like this. Soft Touch Coating is also environmentally friendly.

Lamination

Lamination is a common process, which, adds coating to the front and back of the printed item.Laminated Menu It creates protection from creasing, fading, wrinkling, and water. For the latter reason, it is extremely popular with menu printing. There is also a process called velvet lamination, which, is similar to soft touch coating.

Combinations

There are opportunities to combine two or more of some of the coatings and finishes discussed above. It is best to contact a print professional to discuss what options are available for your project. We can, also, determine what suits your needs and budget. There are certain options, which, cannot be combined. So, it is important to speak with a print professional to decide which options are right for your next project.

 

Barcode Printing

Barcode Printing Basics

Barcodes are just about everywhere these days. They make our life a lot more simple than we realize. Factories use them to control production. Shippers like USPS, UPS, and Fedex use them to track packages and monitor the flow of shipments. You can find them on government issued ID and at your local(or not so local) grocery store. Barcode printing is fairly simple, provided that the design is correct. But, let’s take a step back and find out what our black & white friends are all about.

Most people will recognize the UPC barcode below. It is most commonly found in retail stores.UPC Code

A barcode is simply a symbol that contains information, which, is read by a machine, which, is usually connected to a database.  They fall into 2 main categories, each of which has its own variations. A UPC code like the one above is a one dimensional barcode as it only takes advantage of the thickness of the bars and the spaces in between them.  Another example of a one dimensional code is something used by UPS or Fedex.

Here we have a QR code.QR Code This is an example of a two dimensional barcode. It takes advantage of the horizontal and vertical spacing. Originally created by vehicle manufacturers for production purposes, they are widely used today by mobile phone users for discounts or purchases. QR codes can also be placed on printed objects like posters or magazines and read by a mobile phone. This will open the phone’s web browser and take the user to a specific site or page. This is called a hardlink.

Why is this important to me?

Firstly, we chose the above codes because they are 2 major players in barcode printing. QR codes, while fairly new to some, have excellent benefits for consumers and businesses alike.  QR codes can also be generated easily and have given small businesses exposure they would not otherwise enjoy.

Companies like Amazon are giving UPC codes to new business owners and inventors. This allows someone who developed a gizmo in their garage to harness the power of a giant like Amazon and expose their products to millions of people, who would have been out of reach before.

Barcode printing

The first rule of barcode printing for a small business is to make sure your barcode is accurately adapted into your overall design. That, and well if it is possible, test it beforehand. A printing company can only accurately recreate what you need. But, whatever you give them to work with is ultimately what will come out the other side.

If your code is not active with vendors, suppliers or linked to the web, it won’t matter how perfect a job is done, it will not work. As we mentioned before, barcodes contain data, which, is linked with a database. So, if that database does not recognize the information stored within the barcode, or if the link on a QR is dead, well, you get the point. Another major point is that the quiet zone around the barcode should be no less than 1/4 inch. The quiet zone is a buffer that prevents a barcode reader from picking up any irrelevant data.

The good news is, there is a world of potential with these codes. Barcode printing is becoming more and more common and is an excellent marketing tool. Companies like ours have experience in barcode printing and can give you some pointers. Some companies also have a scanner lying arund and can try and test the finished product(only test, read the above paragraph). Choosing the right company is paramount, as we can help you avoid some of the pitfalls of printing barcodes. It is still important to note, however, that one must stay within the guidelines of what is set for that code. A lot of companies will tell you what size it can and cannot be and how much quiet space there should be. QR code generators will give you parameters as well.

Color QR Code with Logo

Benefits

QR Codes can also be enhanced to incorporate your logo and include color. This provides an excellent marketing opportunity for many small business. There is a segment of the population, though, that is still unfamiliar with QR codes. Still, many people have a phone on them that can scan QR codes easily.

Dynamic QR Codes can also have their information altered so that, you can use the same QR code but can alter the end result.

The potential for small businesses to use these codes to their benefit is growing daily. You can read more about it from a previous blog. Large corporations like Dunkin Donuts, Target, and Amazon use them to attract new customers and create calls to action. Small businesses can do the same, increase brand awareness, and attract customers in many ways.

All barcodes to need to be printed at some point. That is where an experience printing company can help. A restaurant can send an EDDM flyer with a QR code for 10% off. Or put a code in your brochure for special offers.  The options are endless.

Choose a company that has experience in barcode printing. Make sure your specification are accurate, then use your own ideas, our ideas here or from our previous blog on how to help increase your revenue. 

 

 

The smartest 6 Holiday Marketing Tips

Many businesses use Thanksgiving and the December Holidays to market generically themed ideas to attract new customers or engage current customers. Using originality and a bit of a human touch can really affect how customers react to your Holiday Marketing Campaigns. As we are all mostly busy during this season, we will try to keep a short but helpful list.happyholidays

  1. Plan in advance- Sadly, this may not help you now. But, it’s not too early to start thinking about next year’s campaigns. The beginning of October is a good date to start brainstorming and begin planning your Black Friday/Cyber Monday/Seasons Greetings bonanza. A little planning ahead of time goes a long way after the fact.
  2. This is cliche, but personalize your approach. Something most companies don’t factor into a Holiday Campaign is the emotional factor. Most purchases are not rational decisions. They are emotional reactions. Engage your customers on social media with a question like: What is their favorite Holiday tradition? Find a holiday-thanksgiving-pumpkinsway for your customers to insert themselves into the campaign. “Elf yourself” was one of the most successful marketing strategies ever.
  3. Don’t discount Cyber Friday. That’s right. Not Cyber Monday. In 2014 $1.5 billion was spent on Black Friday alone. Planning ahead will also allow to plan for contests or games to be added to that campaign as well.tc-stats-logo
  4. Use last year’s data. If you don’t keep data now, start keeping it this year. Find out what items sold best. Campaigns that use data improve ROI by 15-20%.
  5. You are a customer as well, observe and use what attracts you. You may be in business but thinking like a customer, can inspire many ideas.
  6. This may be taboo for some. But, far too many campaign’s mistake the Holiday season-greetings-clip-art-jgynnt-clipartSeason for the Christmas Season. Focus on the universal themes of family, gift giving, and charity. While this has become a touchy subject as of late, a well though out approach can be inclusive and not have anyone feeling left out.

Using the built in themes of the season, can be half of what it takes to run a successful Holiday Marketing campaign. We wish you a successful Holiday season. More importantly, we wish you a happy and healthy holiday season.

Are Personalized Calendars Marketing Hidden Gems?

For a moment, forget what the prevailing wisdom is. Because facts are facts,  by the end of this blog, we think you will think differently, from when you started.

Looking for a way to promote your business that will engage, remain, and market your products and services is a complicated matter. Will your idea target a professional audience? If, you mail or email a number of informational flyers, will they just view it as another sales item and toss it to the side?  That is the real conundrum. Is there a product that will not be thrown away, target your audience, and promote your products and services. The answer may surprise you.

Calendars are viewed as gifts, not as sales gimmicks, so they are not likely to be thrown away. The fact is, few people actually buy calendars, so receiving one as a gift is often a welcome addition.

Furthermore, it will remain in one’s office or room for 1 year. They can also be personalized, so that, the recipient will genuinely be happy and grateful. It is not surprising that they are overlooked, as most individuals receive their calendar from an organization or business. What other product will remain in plain sight for a full year and offer 12 separate promotions or sales pitches all in a non threatening manner.

OK, that’s great you say, but “MegaCorp” does not even know my company’s name. Well, offering a personalized calendar as a gift will ensure that everyone who receives one, will at the very least, glance at your logo everyday. This is priceless. The individual is not only coming to know your brand, address, and phone phone number, he/she is endorsing you by having that calendar in their office. Also, every person who sits or visits that office will see it as well. Anyone will assume that you have an established relationship with that company.

This is why it is important to design a custom printed calendar. Knowing your target audience will help you design a calendar, which, will help to grow your brand and market effectively. Perhaps, you know an employee is avid golfer, or enjoys hiking. You can cater to their preference and ensure that it ts something they will choose to look at for 12 months.

 

In 1981 the CAC (Calendar Advertising Council) conducted a telephone survey and found that 70% of calendars were received as gifts, and 85% percent of recipients planned to conduct business with sender of the calendars. That is ROI.

Well, that’s 1981 you say, that does not apply to today’s fast paced, tech savvy world. In the last six years, Calendars have ranged in revenue from 1.07bil to 1.43bil in promotional product sales. That equates to 7.14 share of the $15.64 billion pie of promotional product sales. In the last 6 years, calendars have remained in the top five of promotional products. In addition, look at these statistics reported from ordinary people given promotional or an advertising calendar:

• 74 percent could remember the name of the company advertised
• 72 percent could remember the product or service/message advertised
• 71 percent had done business with the company that gave them the calendar prior to receipt of the complimentary calendar
• 70 percent plan to do business with the company again
• 48 percent had a more favorable impression of the advertiser
• 41 percent have referred a friend to the company that gave them the calendar

Another study showed:

  • 77.6% Plans to do business with the advertiser
  • 48.8% Has referred a friend to the advertiser

That study shows some really interesting information regarding people receiving multiple calendars. Calendars are still relevant and come in many different forms now, from pocket calendars to desk calendars.

 

All of that would not matter if calendars were not cost effective. It is fairly obvious that TV, radio, or internet ads are much more exciting and engaging. They can be interactive and catchy. But, what happens if the TV is on mute or the viewer is in another room. Internet ads are also there and then gone, not hard to miss. All of these methods are extremely expensive. When you consider the cost of a bundle of calendars, it’s hard to think why it is not worth trying.

So, assuming we’re all in agreement (you have to admit that this argument is pretty convincing), that calendars can an effective marketing tool and extremely cost effective, let’s start to design something that will give you the best chance to reap all of the rewards, which, we discussed above.

  • First, it is important that the calendar is aesthetically pleasing. If, it is not pleasing to the eye, it will not be looked at all that much
  • Design it so that your logo and information are in plain view
  • Specify certain times of years or dates that inspire action (For example, if you client is an accountant, perhaps include a reminder to send out flyers right before tax season)
  • Include special offers or reminders of your next catalog of brochure
  • Think of your customer, what do you think your client will be dwelling on on any given month. Be helpful, give tips based on their industry. This will gain trust and force them to look at it more often
  • Include URLs or or phone numbers that will lead them to products and services that will help them

There are many different factors like size, binding, and color to consider when designing a custom calendar. That’s where we come in. Contact us at mmprint.com today.

 

 

 

Why combining print and digital marketing is the best strategy

From startups with 1 employee, to companies with thousands of employees, the importance of print marketing has remained constant for the last 100+ years. We have 40 years of experience and have seen many trends come and go, and today more than ever, there are opinions everywhere on what you should or should not be doing. Our goal is not to answer any of those extremely complicated questions. All you will learn from this blog is what we know works, and how print marketing can help a business that is 1 day old or 1 century old.

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Combining Print and Digital to increase ROI

One of the important statistics we have read recently, came from the AMA(no we don’t get our business statistics from doctors), it is the American Marketing Association. There are numerous studies that show how print is outperforming digital, but the statistic that stood out most to us is that most Americans disregard 80% of their email but they open 80% of their regular mail. The same study shows that:

  • magazines and newspapers have the highest ROI at 125%
  • compared to 87% for TV and digital.
  • However, that number jumps to 163% when combining Print and Digital.

Also, that is in concrete revenue terms. So, we can now see the value of adding Print to your marketing strategy.

presentation-folder-booklets

What this means, is that people still enjoy reading and looking at tangible, physical content. Perhaps, it is because we are inundated with digital content on our phones, tablets, laptops, etc… Posters, calendars, business cards, and catalogs force us to engage in the content. Most importantly, print has the benefit of sitting on the table in an office, or a coffee table at home. A web ad is there and then gone permanently. 1 catalog can be viewed many times by many people. As retail businesses use signs to attract many drivers who pass by their business.

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How Print Marketing Works for you 

Now, where does that leave us in helping you establishing your brand identity, marketing it, and targeting your market?

For starters, packaging, presentation and appearance matter. If you’re like the majority of people, when someone gives you a business card with a plane white background, their name, their title, and their email address, it disappears into what is called the Bermuda Triangle section of wallets. It goes in, and not so mysteriously is never seen again. Now, think of that business card someone gave you in full color, with classic fonts, pictures, and UV coating.

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The person that gave you that business card is more likely to get your business. It is the same with people who dress sharply, or have great style. It is intuitive, if they spend time on the little details on something like a business card, we feel as though they will be a better person to conduct business with. Perception is reality. When it comes to potential clients, your catalog, brochure, calendar, or business card should represent your brand, and establish confidence.

Business Card with Spot UV Coating

Develop a memorable brand identity, that will speak to clients and potential clients about the quality of your products and services. This is where the right type of menu, catalog, business card, letterhead, brochures, flyers, and so many other print items, can establish and market your brand precisely for your target market. It can also be a great tool for maintaining relationships with clients, staying in touch with them or saying thank you. Perhaps, sending out custom greeting cards using variable data so that a company of 100 people will get a Holiday Card with each employee’s name on it. Or sending custom coupons for future business. There are endless ways with which we can help you establish your brand, and build on it.

 

eddmblogTargeting your market has never been easier. Direct Mailings are an effective way to reach out to new and existing customer. Perhaps you don’t want to buy a list, then use EDDM flyers, menus, and brochures. Ask us about EDDM today, it is the simplest tool to target a specific town, street, or neighborhood and ensure that every household receives your item. With the EDDM tools, there is no hassle of buying a list that may or may not be updated.

All of these are just a few of the effective tools Marsid M&M can use to help you grow your brand and ultimately, grow your business. You can visit us at www.mmprint.com today and chat live online with a print specialist.