3 Printing Mistakes That Are Costing You Money

Making educated decisions with your marketing is not only about the results but also how those results are obtained. By knowing how printing works and what combinations of specs work best, you can actually save money on printing costs and still have quality marketing materials.

I can imagine that you are probably thinking right now…I have enough on my plate as it is, now I have to learn how printing works too???

Well, not exactly. Really, an honest and knowledgeable printing company will steer you in the right direction, save you money and educate you on the way. We firmly believe that an educated customer will become the best customer because the communication is clear and the results will be exactly as discussed. No one losses, no reprints, no extra fees, it’s all win-win.

Save Money On Printing With These 3 Tips

Here are 3 mistakes that we come across pretty often when customers that are not familiar with printing. You can take these as rules for optimizing your next print run:

Overdesign And The Printed Space

Overdesign is not a real word according to my spell check which underlines it with a big red squiggly line, but it does exist in real life (and in the dictionary) and it can cause eye fatigue, confusion and a general loss of interest. Overdesign is found when you pick up some kind of printed material and can’t seem to stop moving your eyes or focus on a specific part of the design. It takes you away from the important parts like calls to action.

Some people carry on with the misconception that white space is wasted space. Nothing is further from the truth. One company that takes advantage of white space is Apple. If you look at their advertising, packaging and devices, white space prevails. Hey, just look at how they’ve dominated every corner of the market… they know that it works; white space is aesthetically pleasing and keeps the viewer focused on the main point of the advertisement.

So how is overdesign costing you money that you could be saving on printing?

A great example is when restaurants print menus. A menu’s main goal is to present a customer with the different plates and combinations of food available for purchase. But, the method of distributing the menu varies and that is where less can be more. There are menus that are handed out or included with take-out orders. Then, you have menus that are used for dine-in customers which are collected after the order has been taken.

A carry-out menu could be a simpler one or two color menu that will cost you less to print. Think of Chinese food menus, they are usually printed in red and black ink and have zero pictures in them. Yet, they are highly effective.

Your table menus, if designed efficiently, can be smaller or take less pages to include all of your items. Less pages or smaller size means less paper which saves money.

Choosing Paper Stocks

Paper is another area where customers over do it and spend extra money unnecessarily. Consider how the print piece will be used. Does your brochure contain information that is read once and discarded or is there a piece of information in it that you know your readers will go back and reference more than once? These are the kind of things that need to be considered. If your brochure is the kind that gets tossed after one use, you probably want to hold back on using a heavy Linen cardstock. It’s simply throwing money away.

If you and your service or product require the best and only the best, then make sure the content of your printed pieces are worth more than just a look, make them contain value, make them worth keeping.

Qualifying Quantity

Most of the cost of a print run is in the setup. So many things go into setting up for a printing job that adding paper one setup is complete, it’s not a big deal. This is why you may see that the cost difference from 2500 to 5000 pieces is very little in most cases.  Determine if you can use more in the future instead of just a few now and save money. Make sure your design doesn’t have any references to dates that might render your prints useless in the future.

By making minor changes to your design, paper and/or quantity, you can make a big difference in the cost of your printing.

Make sure to give us a call if you have any questions about your next printing project, one of our specialists can help you determine the best and most effective way of producing your project. 1877-667-7468.

Free Christmas Fonts For Commercial Use


Christmas is almost here and we know that designers have tight deadlines for Christmas projects. We put together a list of awesome FREE Christmas fonts for commercial use that you can use in your designs for personal or commercial projects like holiday greeting cards, envelopes, postcards and any other fun Holiday projects you are working on. If you use any of the fonts listed, feel free to share a link to the artwork you did in the comments below!


Santa’s Sleigh by HypoTypo


Santas Sleigh Font for Commercial Use


Kingthings Christmas by Kingthings


Kingsthings Christmas Free for Commercial Use Font


Mountains of Christmas by Tart Workshop Fonts


Mountains of Christmas Free Font for Commercial Use


ChopinScript font by Diogene


ChopinScript Free Font for Commercial Use


Snowpersons font —by Character


Snowpersons Free Font for Commercial Use



One Critical Component Missing from your Brochure Design

brochures by mmprintSometimes a business card just isn’t enough to leave behind when you visit a potential customer. Sometimes, customers come into your facility and want to learn more about your products or services while they wait or to take back to the office or home.

Sure, you can tell them to visit your website; there’s a lot of information and pictures there. But how sure are you that they will actually visit your site? How do you know that they will remember to do so?

Well by furnishing them with a printed brochure, you can rest assured that they have the information they seek, in their hands, ready to read. No computers to turn on, no website addresses to type, just a simple informative brochure in their hand ready to be read.

Online and Offline go hand-in-hand

Your brochure is a selling tool, it serves as a convenient hub to introduce your service or product, it can contain information about you and/or your business and a way to contact you. Now here is the way to extend the power of your brochure to actually make the sale for you: add a QR Code.
Yes, by adding a QR code to the inside or outside of your brochure, the potential customer can scan the QR code with their smart phone, go to a mobile-ready website that is formatted to make it easy for them to actually place the order for the product or schedule an appointment for the service you offer.

Read more about how to properly execute a QR Code campaign to get the best results from your efforts and save money on postage when using direct mail services.


Brochure Inspiration for Advertisers and Graphic Designers

Printed brochures come in many sizes and shapes. Of course we have to offer you a nice collection of beautifully crafted brochure samples to get your creative juices flowing and to end this post with some motivational visual inspiration.


Brochure by Brandzigners

Brochure by deviantonis

MSC Brochure by SherifShaaban

MineralKat Brochure A4 by pho3nix_bf


Brochure by ksteward

CropLife Brochure by jpz001


brochure by SeventhDesign

brochure by Amy Moen


QR Code – The Advertising Double Agent

QR Code
Scan me!

QR Codes (Quick Response Codes) are the connection between online and offline marketing. With the advancement and acceleration of smart phones, consumers have the ability to scan and interpret this barcode with their mobile phone. Originally created by a subsidiary of Toyota, Denso-Wave, the QR Code technology has been around for over a decade.

Versatility is QR Code’s middle name.

The amount of data that a QR Code can hold is approximately 7089 Numeric characters or 4296 Alphanumeric characters as stated on Wikipedia.

This allows for the encoding of URLs, phone numbers, full contact information, SMS messages, links to launch YouTube videos, display static text… to name a few options offered by this revolutionary technology.

How Can Advertisers Use QR CODES in Printed Materials?

QR Codes in Advertising

Believe it or not, your entire marketing piece can be designed around a QR code.

Want to inform your customers of a GRAND OPENING? Create a Google Places Page which provides you with a pre-made QR Code that contains a link to your Google Places Page, Your customers can scan the code and visit your Google Places Page on their mobile phone. Once there, your customer will find all there is to know about your business and directions to your location. Scan the QR Code above and see for yourself!

Do you have a  product demonstration video? Include a QR Code in your postcard, brochure or even next to the product in your catalog that will direct the customer to view a product demonstration video on their mobile device. This also gives you the chance to direct the customer to a landing page on your website before or after the video is viewed, reinforcing the sale.

Want to make it easier for that potential customer to retain your contact information? Generate a QR Code that contains all of your contact information and include it on your business card. When a customer scans your QR Code with their mobile device, depending on the QR Code Reader they are using (see “QR Code Readers” below), your contact information will be displayed and saved to the “contacts” or phone book of the mobile device.

Depending on your product or service, QR Codes can serve a variety of customizable uses in your marketing scheme.

Business card with QR Code

Where can Custom QR Codes be Generated?

We must be thankful (to Denso-Wave) for the use of QR Codes being free of any license. This has given developers the ability to create online QR Code generators…FREE TO USE! Of course you will find some out there that want to charge to use their generator or allow for Non-Commercial use only, but here is a list I compiled to help you get started generating QR Codes and better yet… more sales conversions!

  • beQRious – Extensive Options – Featured: QR Code with Embedded Image
  • ZXing Project – Extensive Options – Featured: Wi-fi Login Information
  • QRStuff – Extensive Options – Featured: Google Maps Directions
  • Delivr – Extensive Options – Featured: URL shortening
  • Mobile-Barcodes – Extensive Options – Featured: Email Composer
  • Mofuse – Simple Generator – Featured: Generates Hosted Image Link
Here are some helpful links to download QR Code readers for your smart phone:

View this article via your mobile phone to download and install directly to your mobile device.

I-nigma – I use this one myself.



How have you used QR Codes in your marketing?

Design and Print a Stunning Catalog – Solid Product Promotion

Catalog Printing ServicesCatalog: (n) a book, usually illustrated, containing details of items for sale.

As simple as this definition may sound, the reality is that designing a catalog requires preparation, specification and of course, a little imagination.

The following paragraphs will provide you with a basic idea on how to prepare for your design, specify product descriptions and adding a bit of magic in your design to make your customers want to continue browsing thorough every single product you have.

Before you begin

  • It is important to pay attention to the smallest details when creating a printed catalog.
  • All Images need to be high resolution.
  • Headlines and description have to be concise and relevant to the product.
  • The paper and finish you chose will play an important role in the success of your catalog.
  • Make sure to have your final draft proofread a couple of times by different agents in your company; Grammar and/or simple errors can reflect poorly upon your brand.

High Resolution Images for Catalog PrintingHigh Resolution Product Images

“In their splendor, images effect a very simple communion of souls.” – Gaston Bachelard

When presenting your products within a catalog, in essence, you are producing an extension of the physical product for your customer. Therefore, it is of upmost importance to have clear, high resolution, quality photographs and/or clean vector images. The goal is to make a connection between the viewer and the product as if they were holding the product in their hands.

Catalog Design and Printing Compelling Headlines
Compelling Headlines and Informative Descriptions

Concise: (adj) brief in form but comprehensive in scope.

The purpose of a headline is to solicit the reader’s attention, engage his or her interest and finally, entice them to keep reading. Keep it short and to the point. A headline should not be misleading; It should be utilized as a tool for the reader to find what they seek quickly, all the while trying to spark an interest they were unaware of.

The product description is the opportunity given by the headline, to capitalize and make the sale. Depending on the type of products you are promoting,  a description can be a block of text or just bullet points.

Here are a few tips on what a description should include:

  • Physical description: Remember the product image does a great job of this but the conversion lies in the details
  • Manifest the need: Justify the reasons why the customer “needs” your product and the benefits that accompany the purchase
  • Technical Details: Provide sizes, manufacturing materials, quantity, everything relevant to the product
  • Additional details: Include any copy regarding where to find warranty information and how to contact a knowledgeable associate regarding the product
Catalog Spot Varnish Cover
Catalog Cover Spot Varnish

Spice Up the Design and Content with the Appropriate Finish

With so many incredible finishing options available for catalogs, finding a combination that suites your products and design is certainly a crucial step. This choice is best determined once the design has been completed or at least when the design has been planned (except for size and orientation).
Layout, size, colors and budget all play an important roll in this equation.

The following is a list of popular finishes available for your catalogs:
  • UV Coating – High Gloss
  • Spot UV – High gloss in specific areas of the design
  • Aqueous Coating – Matte (less expensive than Varnish, full coverage only)
  • Varnish – Matte
  • Spot Varnish – Matte in specific areas of the design
  • Saddle Stitching (Staples)
  • GBC Bound (Comb)
  • Spiral Bound (Plastic Coil)
  • Wire-O (Double-loop Wire)
  • Perfect Bound (Spine Glued to Cover)
Catalog Binding Options
Wire-O – Perfect Bound – Spiral
Catalog Printing Saddle Stitching
Saddle Stitching