Many businesses use Thanksgiving and the December Holidays to market generically themed ideas to attract new customers or engage current customers. Using originality and a bit of a human touch can really affect how customers react to your Holiday Marketing Campaigns. As we are all mostly busy during this season, we will try to keep a short but helpful list.
- Plan in advance- Sadly, this may not help you now. But, it’s not too early to start thinking about next year’s campaigns. The beginning of October is a good date to start brainstorming and begin planning your Black Friday/Cyber Monday/Seasons Greetings bonanza. A little planning ahead of time goes a long way after the fact.
- This is cliche, but personalize your approach. Something most companies don’t factor into a Holiday Campaign is the emotional factor. Most purchases are not rational decisions. They are emotional reactions. Engage your customers on social media with a question like: What is their favorite Holiday tradition? Find a way for your customers to insert themselves into the campaign. “Elf yourself” was one of the most successful marketing strategies ever.
- Don’t discount Cyber Friday. That’s right. Not Cyber Monday. In 2014 $1.5 billion was spent on Black Friday alone. Planning ahead will also allow to plan for contests or games to be added to that campaign as well.
- Use last year’s data. If you don’t keep data now, start keeping it this year. Find out what items sold best. Campaigns that use data improve ROI by 15-20%.
- You are a customer as well, observe and use what attracts you. You may be in business but thinking like a customer, can inspire many ideas.
- This may be taboo for some. But, far too many campaign’s mistake the Holiday Season for the Christmas Season. Focus on the universal themes of family, gift giving, and charity. While this has become a touchy subject as of late, a well though out approach can be inclusive and not have anyone feeling left out.
Using the built in themes of the season, can be half of what it takes to run a successful Holiday Marketing campaign. We wish you a successful Holiday season. More importantly, we wish you a happy and healthy holiday season.