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We live in a world of Color. Everywhere you look color is influencing us consciously and subconsciously; naturally and synthetically: The blue sky, the green forests, the red stop sign, the green light. Color stimulates our emotions and motivates our decisions. In this article we will investigate what some colors represent and how they can […]
– Vision gives us the ability to see color, but how many of us can truly explain or describe what color is or where it comes from? This quick guide gives you a brief understanding of color, how it works, its application and how it affects your design and printing outcome. Q. What is the […]
In all successful brands you will find fundamental characteristics that create recognition and assimilation. Comparable with that of seeing a familiar face, “Brand Identity” strengthens trust and confidence. Color A color scheme can express and communicate different things about a company, product or service. Color psychology plays a big roll in the viewer’s subconscious and […]
*** Updated for 2023 *** QR Codes (Quick Response Codes) are the connection between online and offline marketing. With the advancement and acceleration of smart phones, consumers have the ability to scan and interpret this barcode with their mobile phone. Originally created by a subsidiary of Toyota, Denso-Wave, the QR Code technology has been around […]
When promoting a band, a new product, service or simply to convey information, a full color poster will STAND OUT like capital letters in any text message. Posters are designed to be hung on walls and many other large flat surfaces. Their large format allow for both text and images to promote events, use as […]
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Catalog: (n) a book, usually illustrated, containing details of items for sale. As simple as this definition may sound, the reality is that designing a catalog requires preparation, specification and of course, a little imagination. The following paragraphs will provide you with a basic idea on how to prepare for your design, specify product descriptions […]
Brochures are a wonderful way to relay information about your product, service or business in general. Many times customers will find themselves waiting around or standing in line… that is the perfect time to present your brochure and inform them of your products and services while they wait. A captivating brochure will make an impact […]