Custom Holiday Greeting Cards Build Relationships

 

Custom Holiday Greeting Cards
Custom Holiday Greeting Cards

Every year around this time we get swamped with orders for Customized Holiday Greeting Cards. Just goes to show that print is a big part of tradition and definitely not dying, its evolving.

More and more, we see modern print technologies being used to personalize the cards and give them a little extra zest:

  • Qr Codes directing people to website landing pages or videos
  • Variable Data Printing (VDP) being used to personalize every detail of the card including the cover image
  • Spot UV coating and custom die cutting and foil stamping for special effects

Relationships Build Success

The holidays present a perfect opportunity to grow your relationships with customers. Kind gestures make an impression that stays with people.

And we practice what we preach! Every December we print and mail our own custom Holiday Greeting Cards and custom mousepads. It’s simply a way to show our customers we appreciate their continued business and trust in our company.

We also really enjoy receiving Holiday cards sent to us by our customers and vendors… makes us feel special 🙂

This is one of the main reasons we are a successful printing company (40 years in business). We stood strong and endured the recent economic hardships because we value and build relationships with our customers.

Custom Holiday Greeting Cards Build Relationships
Custom Holiday Greeting Cards Build Relationships

 

What Greeting Cards Say About You

Yes, you may be judged so choose wisely! Of course sending out holiday greeting cards is a wonderful gesture, but the card you choose to send can and will be critiqued.

Some companies take the easy route and buy the pre-made boxed greeting card sets that everyone else buys and guess what… there’s a big possibility that someone else sent that same exact card to your customer and how does that make you look?

 

I’ve also witnessed the so-called holiday cards that were really nothing but advertisements. You know, the ones with the big logo taking up the whole front of the card and a very generic “Happy Holidays”, here’s a coupon to buy stuff from us cards. That’s not personal, that doesn’t build relationships, it simply becomes a sales pitch.

 

If you genuinely want to thank your customers or vendors and wish them happy holidays, it should come naturally to go the extra mile to do so.

I’m not saying you have to spend a fortune (which some companies do!) but customizing your holiday greeting cards with a nice message and possibly a real signature inside will make a big difference for your efforts.

 

We are currently offering Free Blank Envelopes with your order of Holiday Greeting Cards.
Contact us if you need any ideas for your design.

3 Powerful Marketing Tips To Gain New Local Customers

Small businesses thrive when their local community embraces what they have to offer. Customers feel that doing business locally is easy, it’s close by and it’s probably good for the local economy.

Even though these customers are consumers just like anyone else in the rest of the country, these consumers have one specific characteristic that is completely different from any other: they SHARE your location.

Whether your local efforts are made at the town level or the state level, these customers can become loyal fans just how sports fans become loyal fans of their local (town,state) teams.

 

3 Powerful Marketing Tips for Small Business
3 Powerful Marketing Tips for Small Business

 1. Gain Local Customers with Local Rewards

Sharing your location with your customers means that you and your employees eat, shop and interact with the same local businesses that they do.

These days you can run a Loyalty Rewards program easily in-house. It’s simply a matter of how complicated you make the offer.

A simple way is to print custom coupons with areas that get marked for each purchase or transaction. When the customer reaches the pre-determined number of transactions, you reward them with a free gift or a discount.

Partner up with some of the popular local businesses and run joint advertisements or run discount coupons off of each other. By doing this you are advertising to their customer base and at the same time helping their advertising efforts.

2. Create Awareness Inexpensively

Every Door Direct Mail : For 18.3 cents each (postage) you can mail an over-sized postcard or folded piece to every mailbox in your surrounding neighborhood including PO Boxes. No mailing list required.

E.D.D.M. is an amazing opportunity to let your local customers know your business contact information, address and the services and/or products you offer…while your at it, give them a coupon or offer they can’t refuse.

With the large canvas of the over-sized card that you can send, there’s enough room to include vital information, an attractive image and a killer call-to-action.

3. Become a Social Magnet

Social media is all about community. By embracing the power of social media, you can create a community of brand ambassadors that will spread the word for you.

Sign up for Twitter and create a Facebook business page at the least and start conversations with your customers. When they talk to you, their friends and connections will see the conversation and possibly join in. With that alone you might have just scored a new customer.

Follow us on twitter : @mmprint

Although each one of these tips is powerful on its own, using them in combination will increase your chances of acquiring new local traffic.

Use Every Door Direct Mail to inform your local community of your location, product or service and make sure to let them know where to find you on Twitter and Facebook (and any other social media networks you are on). Then, on your Facebook business page you can offer a discount in return for a Like. Don’t forget to use QR Codes to make it easy to connect with you or visit your website via mobile phones.

Have you had better success using Targeted Direct Mail over using Every Door Direct Mail?