Custom Die Cutting is the process of using metal dies to cut paper and many other substrates into custom shapes. Since the standard guillotine cutter can only make straight cuts, this process allows us to customize the shape of printed products from the default square cut.
Stand out from the rest
A great way to make a business card stand out in a stack is to have a custom shape. Round corners and angled corners are also die cuts although they would only be considered “custom” if you require a specific radius or angle which requires a custom die to be made. Generally, a printer that offers round cornering and angled corners will have standard size dies in their possession.
Custom die cut brochures offer the most real estate for your products or service offerings. A brochure with an outside-the-box shape will catch the eyes of consumers and will surely be picked up over other brochures in the same area.
Custom Die Stickers are incredibly useful for labeling certain areas, promoting products, displaying warnings or just getting your name out there…
The pockets of a presentation folder can be die cut to custom shapes as well. Creating an aesthetically pleasing die cut on your folder can increase the chance of a customer keeping the folder and using it for their own purposes, this gives you exposure to whomever the customer is around.
Bookmarks are great marketing pieces and can be die cut to any shape. A preferred and very popular shape is a simple rectangle with rounded corners.
Many products require custom shaped packaging which then also requires custom die cut product inserts which enable recognition and branding of the product inside of the packaging.
5 Comments
Lily Bridgers
January 30, 2024I now know that the process of cutting paper and many other substrates into unique shapes with metal dies is known as bespoke die cutting. I can see how this method enables us to alter the printed product’s form from the usual square cut, as the ordinary guillotine cutter is limited to making straight cuts. Our antique wrought iron gate finally gave in to years of wear and tear, and the intricate design was damaged beyond DIY repairs. My dad, determined to restore its charm, is now looking to hire a custom steel-cutting service to replicate and replace the intricate patterns. I’ll send this post to him ASAP.
Sam Andrews
April 7, 2023Great! I hope it’s okay if I let my cousin know about this article so she can use the right device sometime soon. You grabbed my attention by emphasizing that we can customize the way we perform die-cutting to ensure a more personalized result. She’s a school teacher who always creates small decorations for her class.
Elina Brooks
February 6, 2023Thank you for elaborating to us that custom die cutting involves using metal dies to cut paper and other substrates into customized shapes. I imagine if you don’t want a default square cut for your hotel’s promotional brochures, it would help to opt for die-cutting for more variety. I’ll keep this in mind while I look for commercial die-cutting solutions I can opt for soon.
Benjamin Andrews
July 30, 2019I like that you state that custom shape is important. My brother has been looking for ways to promote his business more. I will send him this information so he can look into personalized die-cut stickers to print.
Tweets that mention Custom Die Cutting – Shaping the way you do business | Marsid M&M Group Blog -- Topsy.com
October 8, 2010[…] This post was mentioned on Twitter by The Marsid M&M Group, The Marsid M&M Group. The Marsid M&M Group said: Hot off the Press: Shaping the way you do Business – Custom Die Cutting http://ow.ly/2QC34 #business #printing #design […]