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Color theory, tips and ideas for printing and design inspiration
We live in a world of Color. Everywhere you look color is influencing us consciously and subconsciously; naturally and synthetically: The blue sky, the green forests, the red stop sign, the green light. Color stimulates our emotions and motivates our decisions. In this article we will investigate what some colors represent and how they can […]
– Vision gives us the ability to see color, but how many of us can truly explain or describe what color is or where it comes from? This quick guide gives you a brief understanding of color, how it works, its application and how it affects your design and printing outcome. Q. What is the […]
Art is a fruit that grows in man, like a fruit on a plant, or a child in its mother’s womb. Jean Arp When in need of inspiration I always turn to nature. Curves, colors, shades, reflections, beauty; You name it, she’s got it. Here’s a healthy dose of inspiration: Quick Fun Fruit Facts: […]
I recently asked my production manager and the graphic department manager here at Marsid M&M: – What is the most common mistake that you find in artwork submitted by customers? Answer: Missing Bleeds. They also added that it is one of the biggest causes of delays in the customer receiving their order. It’s a fact […]
In all successful brands you will find fundamental characteristics that create recognition and assimilation. Comparable with that of seeing a familiar face, “Brand Identity” strengthens trust and confidence. Color A color scheme can express and communicate different things about a company, product or service. Color psychology plays a big roll in the viewer’s subconscious and […]
When promoting a band, a new product, service or simply to convey information, a full color poster will STAND OUT like capital letters in any text message. Posters are designed to be hung on walls and many other large flat surfaces. Their large format allow for both text and images to promote events, use as […]
Printers and print designers eat, breathe and sweat CMYK. One of the most common mistakes made when beginning a print design is to make sure the Mode is set to CMYK. What better way to embed CMYK mode into your brain to make sure your design is correctly formatted for printing? A showcase of […]
In this article I would like to talk about the Pantone Matching System (PMS) and its various uses. For those of you who are not familiar with the CMYK and PMS color processes, please visit our infocenter pages to learn more about the Pantone Matching System (PMS) or our page on CMYK and color separation. […]