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A collection of design resources to help create useful design and encourage the use of design principles
Printers and print designers eat, breathe and sweat CMYK. One of the most common mistakes made when beginning a print design is to make sure the Mode is set to CMYK. What better way to embed CMYK mode into your brain to make sure your design is correctly formatted for printing? A showcase of […]
Catalog: (n) a book, usually illustrated, containing details of items for sale. As simple as this definition may sound, the reality is that designing a catalog requires preparation, specification and of course, a little imagination. The following paragraphs will provide you with a basic idea on how to prepare for your design, specify product descriptions […]
Business cards are more than just portable contact information; Designed properly, they can convey character and utility. When designing your business cards, it is important to consider the end-user. Who will be looking at them? (Design) Who will use them? (Information) How will they store them? (Finish) Will it go into a wallet or be […]
Brochures are a wonderful way to relay information about your product, service or business in general. Many times customers will find themselves waiting around or standing in line… that is the perfect time to present your brochure and inform them of your products and services while they wait. A captivating brochure will make an impact […]
In this article I would like to talk about the Pantone Matching System (PMS) and its various uses. For those of you who are not familiar with the CMYK and PMS color processes, please visit our infocenter pages to learn more about the Pantone Matching System (PMS) or our page on CMYK and color separation. […]