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The 5 W’s of Mailing and Fulfillment. What, Where, When, Why and Who!
The biggest mystery that small business owners always look to solve is how to get their name, offerings, and promotions into the minds and hands of potential customers. It’s a constant quandary. There’s so much noise in the marketing world, too. Do you go with digital ads? Emails? Or do you the classic route with […]
Periodically, there is a USPS postage increase to accommodate naturally rising inflation. Instead of revealing price increases throughout the year, the postage update is given all at once. This keeps the information organized and consistent, but can be a lot to take in. Here are some of the most important updates made to the pricing for […]
We strongly believe in the power of Direct Mail even in this electronic age that we live in. We see it every day, small to medium size businesses and large corporations use direct mail in their marketing mix and yes, they get results! Even the likes of Google, who’s main business is internet based, uses […]
The USPS has released the Forever Hearts, Forever® stamps, two versions depicting a heart shaped with lacy lettering spelling out “Forever”. Available in a white background with a red design and a reversed design in white design with a red background. The perfect stamp to adorn your custom printed invitations valentines cards, announcements, anniversary cards […]
With all of the problems the USPS has been facing, it hasn’t changed the fact that direct mail is still one of the best ways to market a business or service according to a study by the Direct Mail Association and referenced in this article by Ad Age. The political/internal/financial battle happening within the United States […]
Effective January 5, 2013, the United States Postal Service (USPS) is revising the regulations governing the Folded Self-Mailer Standards. The final rules were published in the Federal Register on December 1, 2011 and can be found in the Federal Register / Vol. 76, No.231 / Thursday December 1, 2011 / Rules and Regulations [PDF].
The United States Postal Service (USPS), a “Self-supporting government enterprise”, has announced a retail postage rate increase effective as of January 27, 2013. The Postal Service funds its facilities and operations with the sale of postage, different products and services. It does not receive tax money from the US government for its operating expenses. […]
Every Door Direct Mail Retail is incredibly easy to prepare and mail. The following steps will show you how to take your E.D.D.M. from concept to delivery. Before you continue reading, please make sure you have familiarized yourself with E.D.D.M. by reading 5 Reasons Every Door Direct Mail Will Work for You and then come back […]
E.D.D.M.- Every Door Direct Mail Recently released by the United States Postal System (USPS), the purpose of Every Door Direct Mail is to enable mom and pop shops, small businesses and corporations to send a direct mail piece to every mailbox in a specific area. The area of the mailing can be specified by zip […]
A Handy Guide to Envelope Sizes: Unraveling the Mystery Picture this: you’re planning a spectacular event, and the invitations are almost ready to be sent. All that’s left is finding the perfect envelope to encase your beautifully designed cards. But who knew there were so many envelope sizes to choose from? Fear not, intrepid planner! […]