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The 5 W’s of Mailing and Fulfillment. What, Where, When, Why and Who!
With the holidays in proximity, we begin the yearly cycle of gift buying, long lines, figuring out who’s hosting Thanksgiving dinner, making sure those gifts are in the mail by a certain date, and all the other craziness that comes with the holiday season. For businesses it’s not so much the case, but appreciation […]
Although QR codes are quickly being adopted by major companies and industries, adoption is moving slowly throughout the small business sector. In an effort to promote Direct Mail and create awareness of the benefits of using QR codes in Direct Mail, the United States Postal Service is offering a special postage discount during the months […]
In today’s fierce Real Estate market you have to stay on your toes. Marketing your open houses, agency, available properties and yourself as a Real Estate agent is a key component to drive business, sales and changing that For Sale sign into a Sold! sign. As a printing company we get to see what is […]
I recently came across a direct mailing group post that caught my attention and received mixed responses from group members. The person wanted to know where to find statistics on how many people actually open and/or read their direct mail in order to justify statistically, the advantages of direct mail in both B2B and B2C […]
As of May 2011, the United States Postal Service will be rolling out its next generation of mail delivery services . These new services are a leap forward in the “USPS Automation Initiative” with the incorporation of advanced information technology into their vast mailing system. With the use of the new Intelligent Mail barcode, direct […]
Digital Printing has been adopted by the print industry for its efficiency, plethora of functions and small run capability. It is the underlying foundation of Variable Data Printing also known as VDP. Variable Data Printing is a”Mail Merge” on steroids VDP offers the ability to print personalized messages, images or graphical aspects on each printed […]