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Business Marketing Tips and Tools to Increase your Marketing Productivity and Success.
E.D.D.M.- Every Door Direct Mail Recently released by the United States Postal System (USPS), the purpose of Every Door Direct Mail is to enable mom and pop shops, small businesses and corporations to send a direct mail piece to every mailbox in a specific area. The area of the mailing can be specified by zip […]
Sometimes a business card just isn’t enough to leave behind when you visit a potential customer. Sometimes, customers come into your facility and want to learn more about your products or services while they wait or to take back to the office or home. Sure, you can tell them to visit your website; there’s a […]
Although QR codes are quickly being adopted by major companies and industries, adoption is moving slowly throughout the small business sector. In an effort to promote Direct Mail and create awareness of the benefits of using QR codes in Direct Mail, the United States Postal Service is offering a special postage discount during the months […]
In today’s fierce Real Estate market you have to stay on your toes. Marketing your open houses, agency, available properties and yourself as a Real Estate agent is a key component to drive business, sales and changing that For Sale sign into a Sold! sign. As a printing company we get to see what is […]
In all successful brands you will find fundamental characteristics that create recognition and assimilation. Comparable with that of seeing a familiar face, “Brand Identity” strengthens trust and confidence. Color A color scheme can express and communicate different things about a company, product or service. Color psychology plays a big roll in the viewer’s subconscious and […]
I recently came across a direct mailing group post that caught my attention and received mixed responses from group members. The person wanted to know where to find statistics on how many people actually open and/or read their direct mail in order to justify statistically, the advantages of direct mail in both B2B and B2C […]
*** Updated for 2023 *** QR Codes (Quick Response Codes) are the connection between online and offline marketing. With the advancement and acceleration of smart phones, consumers have the ability to scan and interpret this barcode with their mobile phone. Originally created by a subsidiary of Toyota, Denso-Wave, the QR Code technology has been around […]
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Business cards are more than just portable contact information; Designed properly, they can convey character and utility. When designing your business cards, it is important to consider the end-user. Who will be looking at them? (Design) Who will use them? (Information) How will they store them? (Finish) Will it go into a wallet or be […]