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What Your Marketing Mix Is Missing When promoting a new product, service, music album, a band, a company, a brand, creating a media kit is essential to a successful marketing and/or branding campaign. A media kit is an informative resource like no other since it can include so many different types of media, all packaged […]
In today’s hi-tech, fast-paced business environment, your business cards need to impress, facilitate and communicate all within the first few seconds. There are a couple of ways you can make sure your business cards are up to par with today’s technology and forms of communication. The Complication While the internet offers an assortment of ways […]
Harry Houdini once said: “My brain is the key that sets my mind free.” As designers, the key is to keep the creativity fresh and inspired. Thinking outside of the box and out of the ordinary. Harry Houdini was a creative innovator. His public acclamation came from showing people what they had never seen before, […]
NCR Paper We all remember being at the diner, as the waitress or waiter wrote down your order on those thin-papered notepads with the little black carbon paper sheet inside of them. If you notice, you don’t see them around much anymore. Why? Because as the acronym implies: NCR – No Carbon Required – is the […]
In today’s fierce Real Estate market you have to stay on your toes. Marketing your open houses, agency, available properties and yourself as a Real Estate agent is a key component to drive business, sales and changing that For Sale sign into a Sold! sign. As a printing company we get to see what is […]
Color Splash Photos with Photoshop Photoshop Color splash is a method for emphasizing areas or objects inside of black and white photographs, with color. Very popular with wedding pictures and vintage photography, color splashing gives images an extra dimension of beauty: Color can be used creatively to change the perception of the image. Step 1: […]
Valentine’s Day is here and you know some graphic designers out there are scrambling to complete – or start! – their Valentine’s Day design projects. Whether it’s for a company promotional project or simply to impress your Valentine with your awesome romantic design skills, everyone needs a breath of inspiration sometimes. I present to you […]
Looking for a good source of free vector illustrations to throw into your designs can be frustrating sometimes. You find something you like or that has an object in it which you could use only to find out that you cannot use it in a commercial project. Well, I’ve done my share of digging through […]
We live in a world of Color. Everywhere you look color is influencing us consciously and subconsciously; naturally and synthetically: The blue sky, the green forests, the red stop sign, the green light. Color stimulates our emotions and motivates our decisions. In this article we will investigate what some colors represent and how they can […]
– Vision gives us the ability to see color, but how many of us can truly explain or describe what color is or where it comes from? This quick guide gives you a brief understanding of color, how it works, its application and how it affects your design and printing outcome. Q. What is the […]