We Get It Done Yesterday!
I recently asked my production manager and the graphic department manager here at Marsid M&M: – What is the most common mistake that you find in artwork submitted by customers? Answer: Missing Bleeds. They also added that it is one of the biggest causes of delays in the customer receiving their order. It’s a fact […]
It is the season for Holiday Cards and there is nothing more thoughtful than designing your own Custom Holiday Cards with your own message and graphics. Small business and corporations can benefit from sending a personalized corporate holiday greeting card to their customers and showing their gratitude for their business. In this tutorial we will […]
QR Codes are catching on everywhere you look. This is just another way that advertisers and marketers can bridge the gap between offline with the online advertising. Even that same ol’ boring pack of socks that you get every year from uncle Ernie will be fun to open when it’s wrapped in this interactive gift […]
In all successful brands you will find fundamental characteristics that create recognition and assimilation. Comparable with that of seeing a familiar face, “Brand Identity” strengthens trust and confidence. Color A color scheme can express and communicate different things about a company, product or service. Color psychology plays a big roll in the viewer’s subconscious and […]
I recently came across a direct mailing group post that caught my attention and received mixed responses from group members. The person wanted to know where to find statistics on how many people actually open and/or read their direct mail in order to justify statistically, the advantages of direct mail in both B2B and B2C […]
The holidays are upon us and one of the most common and expected gifts are Holiday Greeting Cards. Whether it accompanies a larger gift or contains the gift itself ($$!), a Holiday greeting card extends a part of you and your wishful thoughts to the recipient. What better way to share a cheerful message with family, friends or […]
As of May 2011, the United States Postal Service will be rolling out its next generation of mail delivery services . These new services are a leap forward in the “USPS Automation Initiative” with the incorporation of advanced information technology into their vast mailing system. With the use of the new Intelligent Mail barcode, direct […]
Digital Printing has been adopted by the print industry for its efficiency, plethora of functions and small run capability. It is the underlying foundation of Variable Data Printing also known as VDP. Variable Data Printing is a”Mail Merge” on steroids VDP offers the ability to print personalized messages, images or graphical aspects on each printed […]
Just as a pianist has affection and allegiance to the piano, a printer has a fondness for his press(es). The tune played as the various mechanical parts perform their individual functions in harmony will never be forgotten. But as the synthesizer and electric piano changed the scope of music and musicians, the digital press and […]
Custom Die Cutting is the process of using metal dies to cut paper and many other substrates into custom shapes. Since the standard guillotine cutter can only make straight cuts, this process allows us to customize the shape of printed products from the default square cut. Stand out from the rest A great way to […]