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A collection of useful printing resources to inspire a smarter printing customer and graphic designer.
With Halloween right up our alley, it’s crunch time to get the Halloween graphics printed up. To save you time we put together this collection of Halloween vector graphics that are available for commercial use. No need to spend hours looking for the right vector only to come to find out that you can’t use […]
The process of setting up a Spot UV business card is different from what you are used to. Since the Spot UV coating is not actually “printed”, the area that is printed and the area that is Spot UV will require separate files. Areas with UV (Spot) and Areas with No UV Let’s make it […]
With all of the problems the USPS has been facing, it hasn’t changed the fact that direct mail is still one of the best ways to market a business or service according to a study by the Direct Mail Association and referenced in this article by Ad Age. The political/internal/financial battle happening within the United States […]
There are a few simple rules to follow when saving a print-ready design made with InDesign and it all starts with setting up your InDesign document properly with bleeds. The Need To Bleed Adding bleeds from the start, BEFORE YOU EVEN START, is crucial. Think about it, you’re working on a 200+ page catalog and then […]
Providing a customer with a pre-press proof for an offset run has been an issue for printers and customers alike for a long time, specially when printing in Pantone (PMS) colors. Some customers require a printed proof to be made before the entire job is run, usually for large orders. Because of the cost of […]
We often receive files from customers in PDF or Illustrator format that include embedded images. Some of the time we get requests from the customer to modify the embedded images within the PDF or Illustrator file but, yes, you guessed it, they don’t have the original embedded image to modify. Modifying Embedded Images Once you […]
Making educated decisions with your marketing is not only about the results but also how those results are obtained. By knowing how printing works and what combinations of specs work best, you can actually save money on printing costs and still have quality marketing materials. I can imagine that you are probably thinking right now…I […]
Last week a local landscaping business owner stepped in asking for business card printing. As a rule I always ask customers what they are doing to advertise their business these days and if it’s working for them. As owner of a landscaping business, he understands that his target market is pretty much every household in […]
Standard business cards are typically rectangular, 2 x 3.5 inches on white stock. The only thing that differentiates them from other business cards is the information and graphics. Adding custom finishes to your business cards bring them to life. The combinations are endless, but by using just one finishing option your business cards will be “Slicker than […]
Effective January 5, 2013, the United States Postal Service (USPS) is revising the regulations governing the Folded Self-Mailer Standards. The final rules were published in the Federal Register on December 1, 2011 and can be found in the Federal Register / Vol. 76, No.231 / Thursday December 1, 2011 / Rules and Regulations [PDF].