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Vector Logos of popular brands are sometimes hard to find for your designs… Customers in need of design services are usually not knowledgeable of technical properties of design… that’s why they hire us to design it for them. More often then not, customer supplied files are not print-ready; product images and manufacturer logos pulled off […]
As printers and print designers we are constantly submerged mentally and physically in the realm of CMYK. These four letters are the rule of the print industry and the basis for almost everything that we print. To increase your understanding of the CMYK color mode, please read our popular Colorful Guide to Understanding Color which […]
Sometimes a business card just isn’t enough to leave behind when you visit a potential customer. Sometimes, customers come into your facility and want to learn more about your products or services while they wait or to take back to the office or home. Sure, you can tell them to visit your website; there’s a […]
Although QR codes are quickly being adopted by major companies and industries, adoption is moving slowly throughout the small business sector. In an effort to promote Direct Mail and create awareness of the benefits of using QR codes in Direct Mail, the United States Postal Service is offering a special postage discount during the months […]
What Your Marketing Mix Is Missing When promoting a new product, service, music album, a band, a company, a brand, creating a media kit is essential to a successful marketing and/or branding campaign. A media kit is an informative resource like no other since it can include so many different types of media, all packaged […]
Harry Houdini once said: “My brain is the key that sets my mind free.” As designers, the key is to keep the creativity fresh and inspired. Thinking outside of the box and out of the ordinary. Harry Houdini was a creative innovator. His public acclamation came from showing people what they had never seen before, […]
In today’s fierce Real Estate market you have to stay on your toes. Marketing your open houses, agency, available properties and yourself as a Real Estate agent is a key component to drive business, sales and changing that For Sale sign into a Sold! sign. As a printing company we get to see what is […]
We live in a world of Color. Everywhere you look color is influencing us consciously and subconsciously; naturally and synthetically: The blue sky, the green forests, the red stop sign, the green light. Color stimulates our emotions and motivates our decisions. In this article we will investigate what some colors represent and how they can […]
– Vision gives us the ability to see color, but how many of us can truly explain or describe what color is or where it comes from? This quick guide gives you a brief understanding of color, how it works, its application and how it affects your design and printing outcome. Q. What is the […]
Art is a fruit that grows in man, like a fruit on a plant, or a child in its mother’s womb. Jean Arp When in need of inspiration I always turn to nature. Curves, colors, shades, reflections, beauty; You name it, she’s got it. Here’s a healthy dose of inspiration: Quick Fun Fruit Facts: […]