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Standard business cards are typically rectangular, 2 x 3.5 inches on white stock. The only thing that differentiates them from other business cards is the information and graphics. Adding custom finishes to your business cards bring them to life. The combinations are endless, but by using just one finishing option your business cards will be “Slicker than […]
This post is best suited for graphic designers who will be working on a die cutting project and/or those of you who simply like to know how to do stuff. Creating a die line for die cutting can be pretty simple or can be quite difficult, all depends on your design and some planning […]
As printers and print designers we are constantly submerged mentally and physically in the realm of CMYK. These four letters are the rule of the print industry and the basis for almost everything that we print. To increase your understanding of the CMYK color mode, please read our popular Colorful Guide to Understanding Color which […]
ty·pog·ra·phy: Design or selection of letter forms to be organized into words and sentences and printed or displayed electronically – Encyclopedia Britannica When a person thinks of typography, what would immediately come to mind? Thoughts of different fonts, editorials and designs involving typographic elements would most likely be the first to come to […]
What Your Marketing Mix Is Missing When promoting a new product, service, music album, a band, a company, a brand, creating a media kit is essential to a successful marketing and/or branding campaign. A media kit is an informative resource like no other since it can include so many different types of media, all packaged […]
We live in a world of Color. Everywhere you look color is influencing us consciously and subconsciously; naturally and synthetically: The blue sky, the green forests, the red stop sign, the green light. Color stimulates our emotions and motivates our decisions. In this article we will investigate what some colors represent and how they can […]
– Vision gives us the ability to see color, but how many of us can truly explain or describe what color is or where it comes from? This quick guide gives you a brief understanding of color, how it works, its application and how it affects your design and printing outcome. Q. What is the […]
Art is a fruit that grows in man, like a fruit on a plant, or a child in its mother’s womb. Jean Arp When in need of inspiration I always turn to nature. Curves, colors, shades, reflections, beauty; You name it, she’s got it. Here’s a healthy dose of inspiration: Quick Fun Fruit Facts: […]
In all successful brands you will find fundamental characteristics that create recognition and assimilation. Comparable with that of seeing a familiar face, “Brand Identity” strengthens trust and confidence. Color A color scheme can express and communicate different things about a company, product or service. Color psychology plays a big roll in the viewer’s subconscious and […]
Brochures are a wonderful way to relay information about your product, service or business in general. Many times customers will find themselves waiting around or standing in line… that is the perfect time to present your brochure and inform them of your products and services while they wait. A captivating brochure will make an impact […]