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Making educated decisions with your marketing is not only about the results but also how those results are obtained. By knowing how printing works and what combinations of specs work best, you can actually save money on printing costs and still have quality marketing materials. I can imagine that you are probably thinking right now…I […]
Small businesses thrive when their local community embraces what they have to offer. Customers feel that doing business locally is easy, it’s close by and it’s probably good for the local economy. Even though these customers are consumers just like anyone else in the rest of the country, these consumers have one specific characteristic that […]
In this post we will explore in detail how to beef up your printed marketing materials by adding your own custom video and making it easy for your customers to share the video as well. I am sure some of you reading this right now are imagining small screens, wires and batteries or mini-DVDs […]
Sometimes a business card just isn’t enough to leave behind when you visit a potential customer. Sometimes, customers come into your facility and want to learn more about your products or services while they wait or to take back to the office or home. Sure, you can tell them to visit your website; there’s a […]
Although QR codes are quickly being adopted by major companies and industries, adoption is moving slowly throughout the small business sector. In an effort to promote Direct Mail and create awareness of the benefits of using QR codes in Direct Mail, the United States Postal Service is offering a special postage discount during the months […]
What Your Marketing Mix Is Missing When promoting a new product, service, music album, a band, a company, a brand, creating a media kit is essential to a successful marketing and/or branding campaign. A media kit is an informative resource like no other since it can include so many different types of media, all packaged […]
*** Updated for 2023 *** QR Codes (Quick Response Codes) are the connection between online and offline marketing. With the advancement and acceleration of smart phones, consumers have the ability to scan and interpret this barcode with their mobile phone. Originally created by a subsidiary of Toyota, Denso-Wave, the QR Code technology has been around […]
Brochures are a wonderful way to relay information about your product, service or business in general. Many times customers will find themselves waiting around or standing in line… that is the perfect time to present your brochure and inform them of your products and services while they wait. A captivating brochure will make an impact […]