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Making educated decisions with your marketing is not only about the results but also how those results are obtained. By knowing how printing works and what combinations of specs work best, you can actually save money on printing costs and still have quality marketing materials. I can imagine that you are probably thinking right now…I […]
Christmas is almost here and we know that designers have tight deadlines for Christmas projects. We put together a list of awesome FREE Christmas fonts for commercial use that you can use in your designs for personal or commercial projects like holiday greeting cards, envelopes, postcards and any other fun Holiday projects you are working […]
Sometimes a business card just isn’t enough to leave behind when you visit a potential customer. Sometimes, customers come into your facility and want to learn more about your products or services while they wait or to take back to the office or home. Sure, you can tell them to visit your website; there’s a […]
What Your Marketing Mix Is Missing When promoting a new product, service, music album, a band, a company, a brand, creating a media kit is essential to a successful marketing and/or branding campaign. A media kit is an informative resource like no other since it can include so many different types of media, all packaged […]
*** Updated for 2023 *** QR Codes (Quick Response Codes) are the connection between online and offline marketing. With the advancement and acceleration of smart phones, consumers have the ability to scan and interpret this barcode with their mobile phone. Originally created by a subsidiary of Toyota, Denso-Wave, the QR Code technology has been around […]
Catalog: (n) a book, usually illustrated, containing details of items for sale. As simple as this definition may sound, the reality is that designing a catalog requires preparation, specification and of course, a little imagination. The following paragraphs will provide you with a basic idea on how to prepare for your design, specify product descriptions […]