We Get It Done Yesterday!
Lookbooks seem to be the latest craze for fashion start-ups and clothing lines. I can attest to this statement because it’s been our hottest selling product for the 3rd and 4th quarter of 2013 and probably would have been for longer than that… had we paid more attention to this trend earlier in the year. […]
This post is best suited for graphic designers who will be working on a die cutting project and/or those of you who simply like to know how to do stuff. Creating a die line for die cutting can be pretty simple or can be quite difficult, all depends on your design and some planning […]
After you have read our latest posts about Typography, I am sure you are ready to get out there and start practicing and coming up with new Typography concepts for use in your designs. Now that you understand the difference between Serif and Sans Serif fonts, Kerning, Leading and Tracking and the principals of […]
Kerning and Leading are ways to manipulate the spacing between characters. Spatial manipulation in type can be a very important tool. Some fonts need to have individual characters adjusted to help create better readability and a more aesthetically pleasing layout. Changes to kerning and leading often go unnoticed, but in most situations that is what […]
The Timbre of Fonts tim·bre/tambər/ Noun: The character or quality of a musical sound or voice as distinct from its pitch and intensity. Choosing an appropriate font for a design is very important. Like sounds, I believe that fonts have timbre. They can be described as having intangible properties that normally wouldn’t be associated […]
As printers and print designers we are constantly submerged mentally and physically in the realm of CMYK. These four letters are the rule of the print industry and the basis for almost everything that we print. To increase your understanding of the CMYK color mode, please read our popular Colorful Guide to Understanding Color which […]
Sometimes a business card just isn’t enough to leave behind when you visit a potential customer. Sometimes, customers come into your facility and want to learn more about your products or services while they wait or to take back to the office or home. Sure, you can tell them to visit your website; there’s a […]
April is an inspiring month full of colors and new beginnings. A month to celebrate All Fools day, Arbor day and Earth Day as well as a variety of holidays held by many different religions. It is the month where small animals that hibernate through the winter break out of their slumber, bees and butterflies […]
What Your Marketing Mix Is Missing When promoting a new product, service, music album, a band, a company, a brand, creating a media kit is essential to a successful marketing and/or branding campaign. A media kit is an informative resource like no other since it can include so many different types of media, all packaged […]
Harry Houdini once said: “My brain is the key that sets my mind free.” As designers, the key is to keep the creativity fresh and inspired. Thinking outside of the box and out of the ordinary. Harry Houdini was a creative innovator. His public acclamation came from showing people what they had never seen before, […]