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Vector Logos of popular brands are sometimes hard to find for your designs… Customers in need of design services are usually not knowledgeable of technical properties of design… that’s why they hire us to design it for them. More often then not, customer supplied files are not print-ready; product images and manufacturer logos pulled off […]
When working with typography, it is necessary to implement the most appropriate typefaces in order to correctly convey an idea. The wrong typeface can create the wrong mood and mistake the purpose of the design. In the most extreme case, the wrong typeface can even ruin the design. That being said, there are quite a […]
As printers and print designers we are constantly submerged mentally and physically in the realm of CMYK. These four letters are the rule of the print industry and the basis for almost everything that we print. To increase your understanding of the CMYK color mode, please read our popular Colorful Guide to Understanding Color which […]
ty·pog·ra·phy: Design or selection of letter forms to be organized into words and sentences and printed or displayed electronically – Encyclopedia Britannica When a person thinks of typography, what would immediately come to mind? Thoughts of different fonts, editorials and designs involving typographic elements would most likely be the first to come to […]
Although QR codes are quickly being adopted by major companies and industries, adoption is moving slowly throughout the small business sector. In an effort to promote Direct Mail and create awareness of the benefits of using QR codes in Direct Mail, the United States Postal Service is offering a special postage discount during the months […]
April is an inspiring month full of colors and new beginnings. A month to celebrate All Fools day, Arbor day and Earth Day as well as a variety of holidays held by many different religions. It is the month where small animals that hibernate through the winter break out of their slumber, bees and butterflies […]
What Your Marketing Mix Is Missing When promoting a new product, service, music album, a band, a company, a brand, creating a media kit is essential to a successful marketing and/or branding campaign. A media kit is an informative resource like no other since it can include so many different types of media, all packaged […]
Harry Houdini once said: “My brain is the key that sets my mind free.” As designers, the key is to keep the creativity fresh and inspired. Thinking outside of the box and out of the ordinary. Harry Houdini was a creative innovator. His public acclamation came from showing people what they had never seen before, […]
NCR Paper We all remember being at the diner, as the waitress or waiter wrote down your order on those thin-papered notepads with the little black carbon paper sheet inside of them. If you notice, you don’t see them around much anymore. Why? Because as the acronym implies: NCR – No Carbon Required – is the […]
In today’s fierce Real Estate market you have to stay on your toes. Marketing your open houses, agency, available properties and yourself as a Real Estate agent is a key component to drive business, sales and changing that For Sale sign into a Sold! sign. As a printing company we get to see what is […]