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There are a few simple rules to follow when saving a print-ready design made with InDesign and it all starts with setting up your InDesign document properly with bleeds. The Need To Bleed Adding bleeds from the start, BEFORE YOU EVEN START, is crucial. Think about it, you’re working on a 200+ page catalog and then […]
Why Do We Need to Outline Our Type? Before sending a file to a printer, there are a few important steps that must be considered. One of those is making sure that the type in the document is turned into outlines. If the printer needs to make an adjustment to the file (fix color, adjust […]
Kerning and Leading are ways to manipulate the spacing between characters. Spatial manipulation in type can be a very important tool. Some fonts need to have individual characters adjusted to help create better readability and a more aesthetically pleasing layout. Changes to kerning and leading often go unnoticed, but in most situations that is what […]
Vector Logos of popular brands are sometimes hard to find for your designs… Customers in need of design services are usually not knowledgeable of technical properties of design… that’s why they hire us to design it for them. More often then not, customer supplied files are not print-ready; product images and manufacturer logos pulled off […]
What Your Marketing Mix Is Missing When promoting a new product, service, music album, a band, a company, a brand, creating a media kit is essential to a successful marketing and/or branding campaign. A media kit is an informative resource like no other since it can include so many different types of media, all packaged […]
Harry Houdini once said: “My brain is the key that sets my mind free.” As designers, the key is to keep the creativity fresh and inspired. Thinking outside of the box and out of the ordinary. Harry Houdini was a creative innovator. His public acclamation came from showing people what they had never seen before, […]
We live in a world of Color. Everywhere you look color is influencing us consciously and subconsciously; naturally and synthetically: The blue sky, the green forests, the red stop sign, the green light. Color stimulates our emotions and motivates our decisions. In this article we will investigate what some colors represent and how they can […]
– Vision gives us the ability to see color, but how many of us can truly explain or describe what color is or where it comes from? This quick guide gives you a brief understanding of color, how it works, its application and how it affects your design and printing outcome. Q. What is the […]
I recently asked my production manager and the graphic department manager here at Marsid M&M: – What is the most common mistake that you find in artwork submitted by customers? Answer: Missing Bleeds. They also added that it is one of the biggest causes of delays in the customer receiving their order. It’s a fact […]