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– Vision gives us the ability to see color, but how many of us can truly explain or describe what color is or where it comes from? This quick guide gives you a brief understanding of color, how it works, its application and how it affects your design and printing outcome. Q. What is the […]
In all successful brands you will find fundamental characteristics that create recognition and assimilation. Comparable with that of seeing a familiar face, “Brand Identity” strengthens trust and confidence. Color A color scheme can express and communicate different things about a company, product or service. Color psychology plays a big roll in the viewer’s subconscious and […]
In this article I would like to talk about the Pantone Matching System (PMS) and its various uses. For those of you who are not familiar with the CMYK and PMS color processes, please visit our infocenter pages to learn more about the Pantone Matching System (PMS) or our page on CMYK and color separation. […]