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Custom Calendars are a Marketing Secret Weapon for Business

The humble calendar is a bit like a ninja. This unassuming piece of media can sneakily infiltrate the homes and offices of your clients, where it prominently finds itself displayed on desks or walls. Chock full of exciting imagery, promotions, and messaging, this useful promo item not only aids your clients in their day-to-day planning […]

The Ins and Outs of EDDM – Every Door Direct Mail

The biggest mystery that small business owners always look to solve is how to get their name, offerings, and promotions into the minds and hands of potential customers. It’s a constant quandary. There’s so much noise in the marketing world, too. Do you go with digital ads? Emails? Or do you the classic route with […]

Barcode Printing

Barcode Printing Basics Barcodes are just about everywhere these days. They make our life a lot more simple than we realize. Factories use them to control production. Shippers like USPS, UPS, and Fedex use them to track packages and monitor the flow of shipments. You can find them on government issued ID and at your local(or […]

The smartest 6 Holiday Marketing Tips

Many businesses use Thanksgiving and the December Holidays to market generically themed ideas to attract new customers or engage current customers. Using originality and a bit of a human touch can really affect how customers react to your Holiday Marketing Campaigns. As we are all mostly busy during this season, we will try to keep […]

Are Personalized Calendars Marketing Hidden Gems?

For a moment, forget what the prevailing wisdom is. Because facts are facts,  by the end of this blog, we think you will think differently, from when you started. Looking for a way to promote your business that will engage, remain, and market your products and services is a complicated matter. Will your idea target a […]

Useful Pointers for Creating an Attractive Header Card

When shoppers are browsing a store, they are often walking past hundreds of different products and brands trying to grab their attention. A product’s packaging can be one of the most important factors in a customer’s buying decision. Having a poorly designed package can give the impression your merchandise is cheap or inferior. Make sure […]

Lookbook Design Tips – Style And Fashion

Lookbooks seem to be the latest craze for fashion start-ups and clothing lines. I can attest to this statement because it’s been our hottest selling product for the 3rd and 4th quarter of 2013 and probably would have been for longer than that… had we paid more attention to this trend earlier in the year. […]

Getting There First: Standard Mail vs First Class

With all of the problems the USPS has been facing, it hasn’t changed the fact that direct mail is still one of the best ways to market a business or service according to a study by the Direct Mail Association and referenced in this article by Ad Age. The political/internal/financial battle happening within the United States […]

3 Printing Mistakes That Are Costing You Money

Making educated decisions with your marketing is not only about the results but also how those results are obtained. By knowing how printing works and what combinations of specs work best, you can actually save money on printing costs and still have quality marketing materials. I can imagine that you are probably thinking right now…I […]