The Pantone Matching System is used when there is a need for a very specific color, which will be identical no matter where it is printed. Using the universal Pantone system, you can find the exact color that you want to use in your design, and we will use that ink formula to match the color.
Documents can also be printed in CMYK and have 1 or 2 spots where Pantone colors are used. This is typical for company logos that need to be identical wherever they are reproduced, even if there are images and other colors throughout the page.
Color reproduction is an important step in building brand recognition for a company or organization. Colors in advertisements, logos and products should be consistent across all platforms so that your audience receives the same impression with each message.