Creating a Variable Data Campaign takes patience and determination. Having a thorough plan is key, and understanding your customer base will assist in devising the best course of action for your design. Spend the time necessary to review the data and figure out how to communicate with each individual your target audience.
To set up a Variable Data Campaign, you will need a program that can create and edit a database, and a design program that allows you to insert a section for variable data. The following programs will help you execute a successful variable data campaign: