As the name suggests, variable data printing is a process where some elements of a design are changed between each printed piece, such as a name, address or promotion code. This process will create printed pieces that can be personalized towards specific targets and objectives.
Variable Data is used to enhance direct mail marketing campaigns. Depending on your objective, the components can be relatively easy to create and compile. All you need are the right tools, data, and drive to make your campaign’s ROI increase significantly.