Direct Mail FAQ
Direct mail is one of the most effective marketing techniques available and can be very cost effective if done the right way. Many people have a lot of questions when beginning mailing campaigns, and we have the answers!
Your mail pieces can be UV coated, preferably not on the address panel side where the mailing address is printed.
For mail pieces that are UV coated on the address panel, the pieces are printed at a slower pace with a unique ink which will adhere to the UV Coating to ensure the printed address dries fully and doesn’t smudge.
We can use either your mailing permit or ours. Our mailing permit is held at the Carle Place Post office in New York. Only non profits can use their permit at a foreign post office without additional costs and paperwork. Otherwise the mailpiece will have to leave the post office with which the permit has been issued.
Normally we wouldn’t print labels with the addresses and then adhere them to mailpieces. This would create unnecessary steps. We would print directly onto the mailpiece with the address. The only time we would print labels and adhere them to the mailpiece is if the mailpiece is nonmachinable.
When we used the windowed envelopes, we can print the addresses directly on the mailpiece. This will reduce the amount collation since the mailpiece will no longer have to be matched the the envelope. Since the collation is reduced, the cost of the mailing will decrease and the speed of the mailing will increase.
The mailing price does not include postage. The postage can not be accurately determined until the mailing piece it is printed and properly weighed. The mailing list is then processed and the combination of the proper weight and addressing will give the correct postage.
We would prefer that a postage check be made out to the Carle Place Postmaster and it is due on the day of the mailing so that we can drop it off with the mailing because it is needed at the time of drop off.
First class will take two to three days while standard will take up to seven days.
All mailings are done in house.
Common Mailing Terms
This is a designation which is printed on a piece to display postage payment such as a mailing permit number.